Google Analytics showed us important things about our audience & their behavior. We used that to get more engagement & better advertising.
- Age & gender distribution: Decidedly “Boomer male”.
- 60% of traffic is mobile.
- The more frequently we post news stories, the more they read. This may sound obvious but it’s not.
- Don’t put the answer in the title – Instead of “Inflation up 10%”, say “Whither inflation?”
- Pretty girls and fisticuffs are appealing to “middle-aged males.” Who knew?
- Our followers are weekday readers. We can slow our pace on weekends.
- Stories at the very top were getting fewer than expected clicks. Traced to a mobile formatting bug.